Course Outcomes
M-422.1: To analyse the environmental variables that influence international marketing.
M-422.2: To devise strategies and tactics that can lead to successful international marketing strategies given environmental constraints.
M-422.3: To analyze the issues and challenge related to market entry and expansion strategies into foreign markets.
M-422.4: To understand how managers perform the functional tasks that constitute international marketing such as marketing intelligence and mix adapters.
M-422.5: To understand how companies adjust to their international strategies with respect to global environmental changes.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-422.1 |
3 |
2 |
- |
2 |
3 |
3 |
3 |
3 |
|
M-422.2 |
3 |
3 |
- |
- |
3 |
3 |
3 |
3 |
|
M-422.3 |
3 |
3 |
- |
2 |
- |
- |
2 |
3 |
|
M-422.4 |
3 |
2 |
- |
- |
3 |
3 |
3 |
3 |
|
M-422.5 |
2 |
3 |
- |
3 |
3 |
3 |
3 |
3 |
|
Avg |
3 |
3 |
- |
2 |
3 |
3 |
3 |
3 |
