Course Outcomes
M-421.1: Understand the key concepts and principles of services marketing, unique characteristics of service products, impact on design and execution of marketing strategies for services.
M-421.2: Foster critical thinking and problem-solving skills in services management.
M-421.3: Design service quality measurements to build customer loyalty and evaluate the effectiveness and efficiency of customer service offerings.
M-421.4: Manage service blueprinting, integrate new technologies, and address other key issues facing today's customer service providers and service managers.
M-421.5: Apply the knowledge of the traditional and extended marketing mix for services.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-421.1 |
- |
3 |
- |
- |
- |
3 |
2 |
3 |
|
M-421.2 |
- |
3 |
- |
- |
- |
- |
3 |
3 |
|
M-421.3 |
- |
3 |
- |
- |
- |
3 |
2 |
3 |
|
M-421.4 |
- |
- |
- |
- |
- |
3 |
3 |
3 |
|
M-421.5 |
- |
- |
- |
- |
- |
3 |
3 |
3 |
|
Avg |
- |
3 |
- |
- |
- |
3 |
3 |
3 |
