Course Outcomes
M-420.1: To identify the dynamics of human behaviour and the basic factors that influence the consumers decision making.
M-420.2: To demonstrate how concepts may be applied to marketing strategy.
M-420.3: To explore and compare the core theories of consumer behavior in both consumer and organizational markets.
M-420.4: To appraise models of consumer behavior and determine their relevance to particular marketing situations.
M-420.5: To develop an understanding of consumers social and cultural settings to identify how group memberships influences consumer behaviour.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-420.1 |
3 |
2 |
- |
2 |
1 |
3 |
3 |
3 |
|
M-420.2 |
3 |
3 |
- |
- |
3 |
3 |
3 |
3 |
|
M-420.3 |
2 |
3 |
- |
2 |
3 |
- |
2 |
3 |
|
M-420.4 |
2 |
3 |
- |
- |
- |
3 |
3 |
3 |
|
M-420.5 |
2 |
3 |
3 |
2 |
- |
3 |
3 |
3 |
|
Avg |
3 |
3 |
3 |
2 |
2 |
3 |
3 |
3 |
