Swami Keshvanand Institute of Technology,

Management & Gramothan, Jaipur

(An Autonomous Institute Affiliated to Rajasthan Technical University, Kota)
SKIT has been ranked no. 1 in Engineering Program in Rajasthan consecutively for the 7th year (2017-18 to 2023-24) by RTU, Kota
College Code REAP: 1031, RMAP: 302
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Course Outcomes

 

M-420.1: To identify the dynamics of human behaviour and the basic factors that influence the consumers decision making.

M-420.2: To demonstrate how concepts may be applied to marketing strategy.

M-420.3: To explore and compare the core theories of consumer behavior in both consumer and organizational markets.

M-420.4: To appraise models of consumer behavior and determine their relevance to particular marketing situations.

M-420.5: To develop an understanding of consumers social and cultural settings to identify how group memberships influences consumer behaviour.

Mapping Matrix of CO's and PO's

 

COs

PO1

PO2

PO3

PO4

PO5

PO6

PSO 1

PSO 2

M-420.1

3

2

-

2

1

3

3

3

M-420.2

3

3

-

-

3

3

3

3

M-420.3

2

3

-

2

3

-

2

3

M-420.4

2

3

-

-

-

3

3

3

M-420.5

2

3

3

2

-

3

3

3

Avg

3

3

3

2

2

3

3

3

 

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