Course Outcomes
M-323.1: Develop the ability to apply concepts and theories to real-life product management.
M-323.2: Use the brand positioning framework to build a brand, keep it relevant, expand a brand internationally, and reposition a brand.
M-323.3: Use tools and models to identify, define, and measure brand equity.
M-323.4: Implement profitable brand strategies by building, measuring and managing brand equity.
M-323.5: Develop a critical understanding of trends, development and challenges in brand management.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-323.1 |
2 |
3 |
- |
- |
- |
3 |
1 |
3 |
|
M-323.2 |
- |
3 |
- |
3 |
- |
3 |
2 |
3 |
|
M-323.3 |
- |
3 |
- |
- |
- |
3 |
1 |
3 |
|
M-323.4 |
- |
3 |
- |
- |
- |
3 |
2 |
3 |
|
M-323.5 |
- |
3 |
- |
3 |
- |
3 |
2 |
3 |
|
Avg |
2 |
3 |
- |
3 |
- |
3 |
2 |
3 |
