Swami Keshvanand Institute of Technology,

Management & Gramothan, Jaipur

(An Autonomous Institute Affiliated to Rajasthan Technical University, Kota)
SKIT has been ranked no. 1 in Engineering Program in Rajasthan consecutively for the 7th year (2017-18 to 2023-24) by RTU, Kota
College Code REAP: 1031, RMAP: 302
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Course Outcomes

 

M-320.1: Develop abilities and skills required for the performance of marketing functions of a multi-channel communications program in synergy with the other marketing communication mix
strategies.

M-320.2: Apply knowledge of advertising structure and budgeting to solve problems related to business communication.

M-320.3: Apply knowledge of creative strategy and media planning to diagnose and solve organizational problems from managerial perspectives.

M-320.4: Analyze and evaluate various methods of promotion and locate use of appropriate advertising sources.

M-320.5: Understand the economic justifications and analyze the legal and ethical considerations for advertising and promotion.

 

Mapping Matrix of CO's and PO's

 

COs

PO1

PO2

PO3

PO4

PO5

PO6

PSO 1

PSO 2

M-320.1

-

3

-

3

-

3

-

3

M-320.2

2

2

-

3

-

-

-

3

M-320.3

2

-

-

3

-

3

-

3

M-320.4

-

3

-

3

-

-

-

3

M-320.5

-

-

-

3

-

3

-

3

Avg

1

2

-

3

-

3

-

3

 

 

 

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