Course Outcomes
M-320.1: Develop abilities and skills required for the performance of marketing functions of a multi-channel communications program in synergy with the other marketing communication mix
strategies.
M-320.2: Apply knowledge of advertising structure and budgeting to solve problems related to business communication.
M-320.3: Apply knowledge of creative strategy and media planning to diagnose and solve organizational problems from managerial perspectives.
M-320.4: Analyze and evaluate various methods of promotion and locate use of appropriate advertising sources.
M-320.5: Understand the economic justifications and analyze the legal and ethical considerations for advertising and promotion.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-320.1 |
- |
3 |
- |
3 |
- |
3 |
- |
3 |
|
M-320.2 |
2 |
2 |
- |
3 |
- |
- |
- |
3 |
|
M-320.3 |
2 |
- |
- |
3 |
- |
3 |
- |
3 |
|
M-320.4 |
- |
3 |
- |
3 |
- |
- |
- |
3 |
|
M-320.5 |
- |
- |
- |
3 |
- |
3 |
- |
3 |
|
Avg |
1 |
2 |
- |
3 |
- |
3 |
- |
3 |
