Course Outcomes
M-104.1: Demonstrate strong conceptual knowledge in the functional area of marketing management.
M-104.2: Demonstrate effective understanding of relevant functional areas of marketing management and its application.
M-104.3: Demonstrate analytical skills in identification and resolution of problems pertaining to marketing management.
M-104.4: Demonstrate understanding of various marketing strategies, pricing and channel decisions.
M-104.5: Demonstrate understanding of integrated marketing communication and evaluation of market performance and recent trends in marketing.
Mapping Matrix of CO's and PO's
|
COs |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PSO 1 |
PSO 2 |
|
M-104.1 |
3 |
2 |
2 |
2 |
1 |
3 |
2 |
3 |
|
M-104.2 |
3 |
3 |
2 |
2 |
1 |
3 |
2 |
3 |
|
M-104.3 |
3 |
3 |
2 |
2 |
3 |
3 |
2 |
3 |
|
M-104.4 |
2 |
3 |
2 |
2 |
2 |
3 |
2 |
3 |
|
M-104.5 |
3 |
3 |
2 |
2 |
1 |
3 |
2 |
3 |
|
Avg |
3 |
3 |
2 |
2 |
2 |
3 |
2 |
3 |
